Case Study: Delivering Automotive Parts for an SUV Launch

Case study

How Ascent helped an automotive manufacturer meet an SUV launch

30

Missions

45

Oversized parts

4

Couriers

3

Weeks

The materials Ascent moved with their On-Board Courier solution were part of the first completed unit rolling off of the assembly line.

– Industry-leading automotive manufacturer

The challenge

An industry-leading automotive manufacturer faced a tight multimillion-dollar deadline for the launch of a new SUV. Components needed to be delivered promptly to their assembly plant in the Southwest, requiring dozens of shipments across the Midwest and Mexico. With the launch date fast approaching, the manufacturer needed a solution that ensured swift delivery, streamlined customs clearance and lower costs compared to traditional air charter services.A major passenger airline encountered an Aircraft on Ground (AOG) situation in Colombia, requiring urgent international transport of a large engine. With the aircraft grounded, every moment of downtime could significantly impact the airline’s service reliability.

The solution

Ascent Global Logistics worked closely with the manufacturer to provide an On-Board Courier (OBC) solution, with dedicated couriers personally transporting cargo via commercial flights.

 

Shipments were frequently arranged late in the afternoon—between 4 and 5 PM—for next-day delivery. Coordinating numerous trips across North America, Ascent’s couriers hand-carried the automotive parts across borders, ensuring arrival at the plant the following morning.

 

Throughout the process, Ascent maintained clear communication, providing updates to the manufacturer at each milestone. Our couriers and operations team stayed in constant contact, tracking shipments in real-time and adapting quickly as needed.

 

By utilizing Ascent’s OBC solution, the manufacturer avoided multiple air charters and customs broker delays, resulting in lower costs and speed of delivery. The manufacturer met their production deadline for the SUV launch and saved considerably compared to alternative transportation solutions.

The result

On-Board Courier services offered several key advantages:

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