At Automotive Logistics & Supply Chain Europe, Ascent’s Chief Commercial Officer and President, Mexico, Mauro Rodrigo Gonzalez, participated in the panel discussion “Delivering a Win-Win Supply Chain.”

The conversation focused on how logistics providers and OEMs can build stronger partnerships, particularly in the high-pressure world of premium freight. Mauro shared actionable insights on how to create lasting collaborations that benefit both sides.

It Starts with Preparation and Communication

Logistics, by nature, is unpredictable. Mauro put it plainly: “The on-demand sector of logistics is the most complex because it’s not predictive. Sometimes, our customers can’t anticipate emergencies that happen out of the blue.”

So, how do you manage uncertainty? Through proactive planning. Resilient supply chains are built on strong partnerships, clear communication and shared goals. When both parties are aligned, they can react swiftly to disruptions—whether it’s demand shifts, supply delays or unforeseen shutdowns.

“What is very important for us at Ascent is the anticipation and preparation with customers. We emphasize aligning structures, teams, requirements and strategies to truly understand their business,” shared Mauro.

Moving Beyond Transactions to Partnership

Mauro emphasized that successful logistics partnerships go beyond a simple transaction of moving goods from point A to point B, noting that mindset plays a critical role. “Some companies think of logistics partners as vendors rather than an extension of their team. That’s where friction can happen,” he said.

The best outcomes come from integrating logistics providers early in the planning process. By collaborating upfront, you can come up with proactive solutions rather than scrambling for reactive fixes.

For instance, by working closely with customers in advance, Ascent can reposition its charter aircraft near borders before potential delays occur that can impact outbound shipments—an approach that’s only possible with strong trust and shared decision-making.

“Building strong relationships often means we know a customer’s supply chain behavior even better than they do,” Mauro noted, emphasizing the depth of collaboration needed to keep operations running smoothly.

Technology Is a Tool, But Expertise Drives Results

The logistics industry has made significant strides in supply chain agility, thanks to innovation in AI, machine learning and data analytics.

“We are heavily invested in data analytics and machine learning,” Mauro said. “With artificial intelligence to understand the flow and behavior of our customers, we can optimize operations and help our ecosystem win more.”

But technology alone isn’t the answer.

While AI can identify trends and patterns, it’s not equipped to predict the unpredictable. Real-world challenges—like weather disruptions, strikes, shifting regulations or geopolitical events—demand human expertise to adapt and respond swiftly.

“It takes two to tango, right? There is a human factor that sometimes supply chains are missing,” Mauro noted.

At Ascent, we combine advanced technology with round-the-clock human expertise. Our team works 24/7/365, shifting across any mode to address disruptions and maintain continuity. By staying close to our customers and understanding their unique needs, we can navigate uncertainty in ways that technology alone cannot.

Long-Term Success Takes Flexibility and Trust

Looking to the future, Mauro stressed the importance of adaptability for long-term success. As supply chains evolve, logistics providers need to remain flexible and adjust to each business’s needs—whether centralized, decentralized or hybrid.

While technology will continue to be a key enabler, strong relationships will remain just as crucial. “Strong relationships can’t be replaced by technology. It’s still important to sit down, talk and stay aligned on goals,” Mauro explained.

Clear goals and regular communication are key to keeping expectations aligned and operations running smoothly. By maintaining open communication, logistics partners can remain agile and adjust strategies as market conditions shift.

Building a resilient supply chain isn’t just about technology or data—it’s about trust and collaboration. When logistics providers and OEMs align on strategy, leverage the right technology and build strong relationships, both sides win. Ready to experience the power of a trusted logistics partnership? Get in touch with our team today.